Post-Promo Review Quick Reference

First question What question should open a serious post-promo review? Was execution good enough to judge the shopper idea? If stock, compliance, or timing failed, the result is not clean evidence about the mechanic. Lift vs incrementality Why is sales lift not the same as promotion value? Use lift as a clue, then test incrementality, margin, and repeat before calling the promotion a win. Victory-lap trap Someone says: "The lift was strong, so let's repeat it nationally." The lift was strong, so let's repeat it nationally. The initial result looks positive, but execution and margin still need review. Your line…

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