TRADE-MARKETING5 MIN READ
Align Sales and Brand Before the Calendar Breaks
Use RACI roles to align sales, brand, and trade marketing on a promo-calendar change.
Maya M Brand lead 1 Frame 2 Roles 3 Decision Calendar conflict 20 sec Two launches collide Sales wants a retailer anniversary feature in the same week brand planned the national launch. Supply has warned that both cannot be fully supported. Without decision rights, the loudest deadline will win. The model 1 min Use RACI to make speed possible Responsible, Accountable, Consulted, Informed
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