Shelf Activation Quick Reference
Recall the shelf activation sequence and choose between visibility and conversion moves.
AIDA What does AIDA stand for at shelf? Recall the shopper sequence before you flip. Visibility vs conversion When do you prioritize visibility over conversion? Visibility solves being unseen. Conversion solves hesitation after attention already exists. Asset overload Stakeholder says: "Can we add one more claim to the display?" Can we add one more claim to the display? The display already has headline, proof, price, and action. Your line Only if it has a unique AIDA job. If it repeats attention or interest, it will reduce clarity rather than add persuasion. Adding every claim makes the asset feel complete internally…
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