Match Evidence to the Shopper Decision Stage

Sort each evidence point into the shopper decision stage it best diagnoses. Attention Interest Desire Action Only 22 percent of intercepted shoppers remembered seeing the display Recipe QR scans were highest among shoppers planning dinner that night Taste claim credibility scored low despite high awareness Conversion fell sharply when the promoted price sat beside private label Aisle camera data shows shoppers walk past the fixture without slowing Shoppers said the dinner occasion message felt relevant to weekday trips Premium ingredient proof increased stated preference in exit interviews Basket data shows people considered the product but switched at checkout price comparison

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