Sort Trade Spend by Objective
Classify trade-spend tactics by objective so mechanics match shopper behavior.
Sort each trade-spend tactic by the primary behavior it is meant to change. Reduce price resistance Increase visibility Reduce trial risk Grow basket Protect execution Temporary 15 percent price reduction on the core SKU Front-of-store gondola end during category week Weekend tasting table for the new flavor Meal-deal bundle with pasta and sauce Field photo audit and corrective visit fund Shelf tray that makes a small pack block easier to find Intro coupon only for first-time loyalty-card buyers Secondary stock holding for top stores before feature weekend Cross-category breakfast bundle with yogurt and granola Mini sample sachet attached to the…
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