Choose a spend-control response that cuts waste without blinding the business to value.
Travel is meaningfully over plan, but the pipeline and customer calendar are not all equal in value. BUDGET RESPONSE Which response best applies zero-based budgeting? Pause new discretionary travel, require every remaining request to state purpose, expected business outcome, and a lower-cost alternative considered. Strong call. It restrains spend quickly while preserving a case-by-case value test. This is strongest because it resets the burden of proof without treating all travel as equally valuable. Freeze all travel immediately for 30 days and revisit later. Weaker. It is simple, but it ignores differences between wasteful travel and revenue-critical travel. This is weaker…
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