Treat Key Events as Business Commitments
Separate ordinary GA4 events from key events using ownership and actionability.
A key event without an owner is just a highlighted event. Key event selection works when you treat Google Analytics as a measurement system, not a pile of reports. GA4 lets any collected event become a key event, but reports use key events to evaluate important actions gives you the raw signal, while RACI ownership gives you the professional discipline for deciding what the signal should mean. The mechanism is sequence: define the business decision, name the user behavior that proves progress, instrument the behavior with the least ambiguous event or dimension, and only then build the report or exploration.…
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