Triage a Churn Intervention Like a Target Trial

timeline The messy claim Accounts with executive business reviews churned less, but assignment was not random. A mandate would change CSM capacity and executive time, so the causal claim has real cost. Target trial emulation Write the trial first A protocol aligns eligibility, treatment, start time, outcome, follow-up, and analysis before modeling. Shortcut Compare EBR accounts with everyone else A comparison that answers a decision instead of a convenience query. Same eligibility, same start, same outcome window. 01 Eligibility 02 Clock 03 Try Step 1

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