Use SBI to triage feedback into observable, actionable revision direction.
Feedback arrives A PDF arrives with mixed comments: 'warmer,' 'not ownable,' and 'legal might worry.' The studio needs direction by 2 PM. Forwarding the comments raw will multiply interpretations and delay the revision. SBI for creative feedback Situation -> Behavior -> Impact Every comment should become a specific place, observable feature, and effect on the audience or risk profile. Raw PDF mixed adjectives and risk comments The studio receives revision direction, not emotional weather. Translate before you traffic. 01 Classify 02 Clarify 03 Assign First read You see three comments that say 'needs more warmth.'
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