Turn a Coaching Offer Into a Value Proposition
Map a coaching package to the client jobs, pains, and gains it must address.
Fit is visible when every feature answers a client-side truth. The canvas keeps you from designing from your preferred method alone. Jobs Write what the client is trying to get done in the language they would use under pressure. A client may not say emotional regulation; they may say I need to stop snapping at my senior team before I lose credibility. Pains Name the costs, risks, and friction in the current way. In coaching businesses these include delayed decisions, conflict avoidance, low confidence in a new role, inconsistent execution, and fear of being exposed as not ready. Gains Name…
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