Convert a high-novelty brainstorm idea into a testable prototype question.
The brainstorm idea is: customers could run onboarding themselves for a day. The team needs to decide whether to discard it, build it, or test the insight inside it. Design-sprint conversion: wild idea -> hidden assumption -> observable behavior -> small prototype test The common trap is treating a wild idea as either a joke or a full proposal. Both reactions skip the learning value inside the idea. Extract the assumption Ask: What would have to be true? Answer: customers may trust practical peer guidance more than vendor instruction. The assumption is more testable than the original theatrical idea. Define…
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