Convert a complaint into a generative How Might We question with the right level of constraint.
How Might We turns heat into usable creative tension. Name the observable moment Do not brainstorm against a personality judgment. Find the moment where the pain becomes visible: a handoff, a decision, a form field, a first call, a missed signal, or a repeated workaround. Keep it solution-open A strong HMW question points at the job to improve without smuggling in one answer. 'How might we add a checklist?' is already a solution. 'How might we make risk visible before approval?' leaves room for several routes. Tune the altitude If the question could apply to any company, it is too…
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