Pick an Imagen aspect ratio based on the communication need rather than convenience.
The frame is part of the idea. Teams often treat aspect ratio as an export concern, but that is too late. By then the model has already spent its effort arranging the scene inside a frame that may not match the final channel. Imagen exposes aspect-ratio choices because the frame directly shapes composition. A wide frame can hold context, motion, and copy space. A tall frame can isolate a subject and use vertical movement. A square frame gives balance but less room for narrative surroundings. None of those is inherently better. Each one is right only when it matches the…
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