Use NPS-style feedback to decide when to recover, deepen, or ask for referrals.
Do not wait for referrals to happen by luck. Build a respectful signal. A coaching business grows when value is noticed, named, and easy to pass along. The recommendation question The core NPS move asks how likely someone is to recommend the service. For coaches, the wording should stay specific: recommend this coaching work to someone facing a similar challenge. That phrase keeps the answer tied to the use case, not personal affection. The why question The follow-up matters more than the number. It tells you the exact words clients use for value: clearer conversations, calmer decisions, better team rhythm,…
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