Convert vague call feedback into specific Situation-Behavior-Impact coaching.
Feedback lands better when it can be replayed. Sales reps hear a lot of advice. The advice that changes behavior usually points to a precise moment. The SBI Pattern Situation: when and where it happened. Behavior: what you observed, without motive or character labels. Impact: what changed because of it. Why It Works People can debate your interpretation of their personality. They have a harder time debating a timestamped behavior. SBI lowers threat and raises clarity. Sales Manager Use Use it on call recordings, forecast hygiene, follow-up quality, and team meetings. Then end with one replacement behavior to practice.
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