Use the Double Diamond Before Ideas
Use the Double Diamond to decide whether a brainstorm should focus on problem discovery, problem definition, solution development, or delivery tests.
The Double Diamond stops a room from being creative about the wrong thing. Discover Discover widens the view of the situation. In this phase, brainstorm questions, observations, user moments, constraints, and unknowns. The output is not an answer; it is a richer map. Define Define narrows the challenge. Here the group synthesizes evidence into a crisp problem statement. A strong definition removes attractive but irrelevant solution paths. Develop and Deliver Develop widens possible solutions against the defined challenge. Deliver narrows again through prototypes, pilots, and tests. The facilitator's skill is matching the room's energy to the correct diamond, not treating…
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