Use the Markdown Meeting Battlecards
Recall responses to markdown objections that keep decisions evidence-based.
battlecard comparison acronym Margin objection "We cannot afford to cut deeper." Sell-through is below the pre-agreed exit pace. Your line "Agreed if the item is on pace. The check shows we are behind the exit curve, so the act step is to adjust depth now rather than carry obsolete stock into reset." Do not dismiss margin concern. Show the rule that justifies the next markdown. It validates margin and uses PDCA's check-to-act logic. Panic objection "Let's go straight to 50% and be done." The first markdown has not reached its check date. "If the check says we are behind, I…
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