Design the Submission Flow
Redesign a UGC submission flow by increasing ability and aligning prompts with motivation.
A volunteer UGC form has high motivation but low completion because the path is too hard to complete on mobile. Fogg flow redesign: protect motivation by increasing ability at the prompt moment The common trap is adding more encouragement copy while leaving the same difficult form in place. Locate motivation Place the ask after volunteers finish a field shift, when the photo and memory are fresh. The prompt should appear when the story exists, not weeks later in a newsletter. Raise ability Cut the first step to photo upload plus a 20-word moment; make mobile upload work. Ability rises when…
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