Discover Before You Launch the Challenge
Use Discover, Define, Develop, and Deliver to shape a UGC challenge around real contributor behavior.
The campaign fork The team has a hashtag and prize, but early users say the running challenge feels like content labor. A clever campaign can fail if it solves the brand's need before it understands the contributor's behavior. Double Diamond for UGC Discover -> Define -> Develop -> Deliver Separate learning from deciding. First understand why people would share, then define the participation problem, then test prompts, then launch the smallest proven version. Hashtag first Internal idea becomes external homework The campaign fits contributor reality instead of brand preference. UGC asks work when the brand designs around an existing motivation,…
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