Identify when a UGC post needs a clear relationship disclosure and place it where viewers will notice it.
Disclosure is not a compliance afterthought. It is part of the trust contract that makes UGC valuable. FTC disclosure guidance matters whenever a creator, customer, employee, ambassador, or affiliate has a relationship that could shape how viewers interpret the recommendation. Gifts, payment, discounts, affiliate links, employment, family ties, and close friendships can all be material. Connection Ask what relationship exists. If the contributor received value, has an incentive, or has a close tie to the brand, treat it as something the viewer may need to know. Clarity Use plain wording. Vague thanks, tiny abbreviations, or ambiguous tags force the viewer…
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