From Interview Notes to Insight
Convert interview evidence into a claim that separates data, inference, and implication.
Synthesis walk Users keep copying error messages into Slack. The team is seconds away from calling that a Slack integration requirement. The evidence is real; the solution is still an inference. Affinity synthesis Data -> inference -> implication Strong synthesis preserves the evidence trail. It lets teammates challenge the inference without dismissing the user. Shortcut Repeated behavior -> feature request. A claim the team can inspect and act on. Synthesis is strongest when each claim can point back to observed interview evidence and forward to a testable design implication. 01 Clean 02 Cluster 03 Claim Clean the note Raw data
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