Sort the Switching Forces
Classify switch-interview notes into forces that explain adoption and resistance.
Sort each switch-interview note into the force it represents. Push of old way Pull of new way Anxiety of change Habit of old way Two spreadsheet versions showed different revenue numbers in the same meeting The new tool could compare scenarios without rebuilding formulas Finance worried permissions would expose draft forecasts too early The CFO still trusted the old monthly template The manual audit took three hours every Friday The product imported the existing spreadsheet without losing formulas The team feared a bad migration before quarter close Everyone already knew where to find the old file Push Pull Anxiety Habit
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