Walk the Switch Interview
Run a switch-style interview path that uncovers triggers, alternatives, and anxieties.
Switch interview Marco adopted the planning tool two weeks ago after years in spreadsheets. You need the forces behind the switch, not a satisfaction score. The job is visible in the timeline: trigger, search, anxiety, decision, first use. JTBD interview path Timeline before evaluation Start with the moment the old way failed. Move through what they tried, what worried them, and what made the new path good enough. Shortcut Ask whether they like the new tool. You can synthesize switching forces instead of opinions. Interview technique creates the timeline; JTBD explains the force; synthesis compares the force across users. 01…
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