The UX Research Plan Deck

What is the first line of a useful UX research plan? Name the design or product decision the research will inform, because that decision determines the evidence you need. If there is no decision, the study is likely to collect interesting but unused data. User topic vs. user task A topic invites general opinions; a task reveals behavior in context. Frame research around the task or situation that creates the design risk. Stakeholder says: just ask users what they want. Just ask users what they want before we spend time watching them. We can ask, but we also need to…

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