VIDEO-MARKETING5 MIN READ
Align Sales And Creative On Demo Proof
Use AIDA to negotiate which proof points belong in a sales demo video.
Noah NO Sales lead A Stage P Proof S Sequence The request 20 sec Demo review Sales wants six extra features in a 75-second demo because those details come up on calls. The risk is turning a video meant to create interest into a dense objection-handling asset. 75s main demo length 6 extra requested features
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