VIDEO-MARKETING5 MIN READ
Push Back On Make It More Viral
Respond to a vague virality request by reframing around viewer job, stage, and testable creative choices.
Dane DA Founder J Job S Stage T Test The vague ask 20 sec Rough cut review The founder wants the procurement-risk launch video to be more viral but has not named the viewer behavior he wants. If the team chases novelty without a viewer job, the video can get louder and less useful. Procurement primary viewer Launch in 9 days
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