Rescue Legal Review Without Killing The Idea
Use RACI roles to handle video claims review while preserving creative accountability.
Review pile-on A customer proof video enters legal review and four functions begin rewriting the same sentence. When input rights and decision rights blur, the safest line can become the least useful line. RACI Responsible, Accountable, Consulted, Informed Give each reviewer a job so claims risk gets resolved without turning every comment into creative direction. Pile-on Everyone edits the script directly. The claim gets safer without flattening the story. Reviewers can own risk without owning every word. 01 Roles 02 Risk 03 Rewrite Stop the pile-on The doc has open edits from legal, product, sales, and creative.
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