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VIDEO-MARKETING4 MIN READ

Sort Footage Into Story Jobs

Sort footage into attention, interest, desire, and action story jobs before editing.

Sort each footage select into the AIDA story job it serves best. Attention Interest Desire Action Customer says they lost two days finding the latest file Close-up of a calendar packed with approval deadlines Customer explains why approvals break across email and chat Screen capture showing the exception flag and owner route Customer states close prep moved from Friday to Wednesday End-card shot inviting viewers to get the close checklist Presenter points to the exact next workflow demo chapter Customer describes the manual workaround that used to happen

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