Walk A Brief From Ambiguous To Shootable
Move an ambiguous video request through discover, define, develop, and deliver decisions.
The request Cam receives a quick culture video request with a shoot date but no agreed viewer doubt. The risk is not a bad camera day. It is filming the wrong proof. Double Diamond Discover -> Define -> Develop -> Deliver Open the problem before you narrow the brief. Then open possible treatments before you lock the production plan. Shortcut Start with shots because the calendar is urgent. Less rework because the brief becomes shootable before production starts. Diverge when the problem is unclear; converge when the next production decision needs commitment. 01 Discover 02 Define 03 Deliver Open the…
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