Open With the Gap

The gap is the hook. An audience does not lean in because you have sections to cover. They lean in because you name a tension they already feel and show that the next few minutes will help resolve it. Start with what is Name the current reality in concrete terms: a missed target, a slow decision, a customer risk, a confusing handoff. Use one number or deadline when you can. The point is not drama; it is orientation. Point to what could be Then show the better state in plain language. The audience should be able to say, 'Yes, I…

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