Sort Evidence From Noise

Sort each element from a retention-drop slide by the job it performs. Evidence: proves the assertion Navigation: guides attention Noise: distracts or decorates A cohort line annotated at the week-3 retention drop A one-sentence customer quote naming setup confusion A small label: 'Signal 2 of 3: activation' A callout arrow pointing to the exact drop in the chart Three generic icons for users, growth, and success A dark city skyline photo behind the retention chart

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