Cascade Without Waterfalling
Explain how to cascade vision into goals without turning teams into order takers.
Cascade the logic, not the wording. The company layer The top layer should connect the vivid vision to the North Star. It names the future value and the measurable signal that will show progress. The team layer The team layer should name the outcome the team can actually influence. The best team goals do not repeat the company goal. They explain a lever. A product team owns friction. A go-to-market team owns fit and adoption quality. A people team owns role clarity or capability. The individual layer Individual goals should connect to the team outcome with real work, but not…
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