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VISUAL-COMMUNICATION5 MIN READ

Turn Slide Titles Into Claims

Rewrite a topic heading as a sentence that states the message the slide is proving.

A title can either label a topic or carry an argument. In live communication, the argument is almost always the better use. Topic headings create search work When a slide says "Pipeline Update," the audience has to ask: good or bad, compared with what, and why should I care? That search steals attention from the evidence. Sentence titles create alignment An assertion title answers the question up front. The audience knows what to inspect and can use the chart or visual to verify the claim. This reduces split attention and makes the slide easier to remember after the meeting. Pair…

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