Use journey-mapping standards to keep evidence, assumption, and ownership visually distinct.
Maya M Customer Success Lead 1 Evidence 2 Assumption 3 Owner The blank-space pressure 20 sec Map review Ravi has a journey map with two blank phases. Maya wants them filled before the operating review. If assumptions look like evidence, the map will drive confident but ungrounded decisions. journey phases with no evidence yet review where the map will shape priorities The framework 1 min
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