Journey Map Field Guide
Recall the essential parts of a useful customer journey map and how to defend evidence quality.
Journey check ASEEO What five checks keep a journey map grounded? Tool choice Journey map or process map? If the unknown is customer experience, start with the journey. Objection Can we fill the blank phases with what we assume? A stakeholder wants a complete-looking map before evidence exists. Your line We can add hypotheses, but they need a different visual treatment and an owner for validation. Making assumptions look like evidence turns the map into fiction. It preserves momentum and evidence hygiene. Evidence What evidence belongs in a journey phase? Quotes, observations, diary notes, tickets, and analytics that support the…
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