VOICE-OF-CUSTOMER5 MIN READ
Sort the VoC Signal Sources
Categorize VoC inputs by solicited, unsolicited, behavioral, and operational source type.
Place each signal in the source bucket where it belongs. Solicited feedback Unsolicited feedback Behavioral signal Operational signal Quarterly relationship NPS survey response One-star app-store review about login errors Rage clicks on the billing page Three repeat contacts for the same refund case Post-chat CSAT comment Public LinkedIn complaint tagging the company Checkout abandonment after shipping-cost reveal SLA breach in delivery tracking sort buckets source map bias callout
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