Voice of Customer Needs a Job, Not Just a Tag
Use Jobs-to-be-Done language to make product feedback more decision-useful.
A feedback system should explain customer progress, not just count feature nouns. JTBD gives product ops a better unit of meaning. A tag like "integrations" or "dashboard" can tell you where to search, but it does not tell you what the user is trying to accomplish. Jobs language adds context and purpose. Persona and situation Who is trying to make progress, and when does the need appear? The same feature request can represent different jobs for different roles. Job and current workaround What are they trying to get done, and how are they doing it today? Workarounds often show urgency…
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