Use MoSCoW at multiple decision points to keep martech intake realistic.
Fixed date A campaign team wants 22 automation asks live in 14 days across all markets. Without a timebox, the team will promise a perfect stack path and deliver a fragile one. MoSCoW across increments A priority only makes sense inside a timeframe. Must, Should, Could, and Won't Have this time are release promises. They let you protect viability without pretending every future feature belongs in the first launch. All now Treat the full program as the first release. The launch becomes credible and the backlog remains visible. Protect the first viable release; do not erase future needs. 01 Scope…
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