Walk a New Referral Incentive Before You Launch It
Stress-test a new referral incentive for quality, co-sell fit, and conflict risk before launch.
Launch pressure Leadership wants a simple referral incentive on the market fast. Simple payout rules can create very expensive field behavior if they are not tested against real deal flow. Behavior -> qualification -> precedent Incentive stress-test path Ask what behavior the payout teaches, what evidence should trigger payment, and what precedent the first exceptions will create. The incentive teaches disciplined motions instead of noisy ones. Incentives are product design for channel behavior. Stress-test them before partners do it for you. 01 Behavior 02 Qualification 03 Precedent Predict the behavior Step 1 The draft bounty pays when a lead is…
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