Walk a Promoter to One Useful Intro
Sequence a referral ask so a motivated promoter can make one low-friction intro.
The moment Dana has just shared a 22 percent onboarding-time reduction in a QBR. Luis has a fresh motivation window, but a clumsy ask could raise self-orientation. Behavior design for referral asks Motivation + Ability + Prompt Move only when all three are present. Keep the win visible, make the referral target specific, and give the customer a tiny next action. Shortcut Ask for anyone she knows One warm intro with context. The easier and more specific the referral action, the less social capital the advocate risks. 01 Anchor the win 02 Narrow fit 03 Provide words 04 Fresh application
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