Walk a Stakeholder From Vanity Metric to Key Event
Convert a vague stakeholder request into a GA4 key-event decision path.
A key event becomes powerful when it has a business owner and a response plan. The walk keeps each choice tied to what the GA4 evidence can and cannot prove. The VP says "track engagement." What do you ask? The team proposes scroll depth as the main win. What is the better framing? Fresh application: a trial onboarding page needs a success measure. What do you choose? Strong GA4 decisions converge on one habit: define the behavior, verify the collection path, then choose the report surface. A key event becomes powerful when it has a business owner and a response…
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