Walk an Assortment Cut Without Cutting the Customer Job
Use shopper-job reasoning to make a constrained assortment cut.
The squeeze The storage bay loses 24 inches. You need fewer SKUs without making the aisle useless for apartment shoppers. The fastest cut can remove the only item that solved a real constraint. JTBD cut sequence Mission -> Roles -> Redundancy Assortment reduction should preserve the shopper mission before it removes products. Cut by units only Fast, but blind to role coverage. The bay gets smaller without making the customer job harder. A SKU with low units can still be high-value if it is the only answer to a shopper constraint. 01 Mission 02 Role 03 Cut Name the mission…
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