Walk an Issue Tree
Create a MECE issue tree that turns a broad business question into testable workstreams.
Messy revenue question Expansion revenue is 14 percent below plan, and every function has a different favorite explanation. If the first split is sloppy, every downstream analysis gets noisier. Issue tree + MECE Split the question before splitting the work Start with one question, then branch into categories that do not overlap much and cover the likely answer space. Anecdote Jump to the loudest story Parallel analysis without double-counting. Do not assign work until the branches are clear enough to test. 01 Frame 02 Branch 03 Fresh test Frame the top question Start
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