Walk a CDP Access Risk
Evaluate a CDP access request by identifying risk, required capability, control, and review cadence.
Decision Walk An external agency wants broad CDP access before a sensitive campaign. Urgency can turn a convenience request into an exposure risk. Risk-based access Identify, protect, detect, review Access is acceptable when the capability, data exposure, control, and monitoring are proportionate to risk. Full access Fast now, expensive if misused. Least-privilege campaign access Give the smallest durable capability that lets the work happen under control. Identify Capability needed The agency says it needs "CDP access" to launch a paid retention campaign. What do you clarify first? Protect Scope the role They need to build a retention audience from approved…
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