Walk From Broken Campaign Tag to Clean Source Data
Repair a campaign-tagging issue without rewriting history or hiding uncertainty.
Do not clean campaign data by pretending bad tags never happened. The walk keeps each choice tied to what the GA4 evidence can and cannot prove. You find four source values for one newsletter. What is the first move? The missing parameter came from an agency template. What do you change next? Fresh application: a webinar partner sends untagged links tomorrow. What do you do? Strong GA4 decisions converge on one habit: define the behavior, verify the collection path, then choose the report surface. Do not clean campaign data by pretending bad tags never happened.
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