Transform a customer story into derivatives based on buyer jobs and decision moments.
Case study pressure A customer story has one quote, one metric, and one rollout lesson. You need three useful derivatives, not a smaller case study. Chronology is rarely the best repurposing structure; buyer progress is. JTBD split Problem recognition -> Option comparison -> Risk reduction Use buyer jobs to decide what each part of the story should do. Shortcut Retell the whole case study in every channel The same story becomes a journey, not a recap. Repurpose the job each story moment can do for the buyer. 01 Quote 02 Metric 03 Now you try: rollout lesson Recognition The customer…
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