Walk the High-Value Client Map
Plan a high-value client interaction by mapping power, interest, influence, and evidence needs.
Gift network A buyer controls budget, an assistant controls access, a spouse will receive the piece, and a stylist influences taste. The sale can fail if the boutique serves only the person holding the card. Stakeholder map Power, interest, influence, evidence The power-interest grid is a starting point. Luxury managers also watch informal influence and the evidence each stakeholder needs to feel confident. Avoid Do not assume the spender is the only stakeholder. The interaction becomes tailored to the whole decision network. Serve the network discreetly; do not make the client manage your coordination. 01 Assistant 02 Buyer 03 Recipient…
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