Walk a New Source Intake
Evaluate a new CDP data source for supplier, input, process, output, customer, and reuse readiness.
Decision Walk A webinar source is urgent, messy, and politically visible. SIPOC keeps speed from becoming blind ingestion. Source intake Supplier, Input, Process, Output, Customer A CDP source is safe to ingest when the team can name who owns it, what fields mean, how they transform, what output they create, and who will use it. Connector-first Load now, define later. Reusable source Do not ingest a source whose output customer and field meanings are unknown. Supplier Ownership Partnerships can export the webinar file, but the vendor owns raw attendance logic. What do you confirm before ingesting? Input Field selection The…
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