Navigate a revenue-drop issue tree from parent question to first test.
Revenue miss A $620K revenue miss lands before the executive forecast call. Leaders are naming favorite causes, but no one has separated volume, conversion, value, timing, and accounting. The first path determines whether two hours produce evidence or noise. Decision-Walk Question -> MECE split -> hypothesis test A revenue-equation split narrows the miss before the team digs into details. Shortcut Start with the loudest explanation. Evidence moves the tree instead of creating noise. The first test should split the tree, not prove the whole answer. 01 Question 02 Split 03 Test Frame Parent question
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