Work through a homepage conversion problem using AARRR diagnosis, RICE prioritization, and a North Star lens.
Homepage slump Qualified-trial starts dropped even though traffic volume held steady. The page may not be the real problem; the audience or downstream path may have changed. Stage first, then score the bet Use AARRR to decide where the break sits, then use RICE to choose the smallest strong next move, all while protecting the North Star. Diagnosis before redesign prevents expensive motion without learning. Diagnose Step 1 What should the team inspect before rewriting the homepage? Frame Step 2 The evidence shows a new channel is bringing many low-intent visitors. What is the best problem frame? Prioritize Step 3…
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